Blogs

Companies today are twisting themselves in knots trying to figure out how to engage their employees more.

The fundamental flaw in this endeavour is that it’s not about trying to engage them, its about energising them so they ‘choose’ to be more engaged.

In today's competitive...

An employee might be categorised as being “engaged” if they do their job well, have decent working relationships, and participate positively with the company culture. However, the question may remain with many directors: “How can I get them to step up and go above and beyond...

In financial markets Options and Futures are examples of zero-sum games where, if one party loses, the other party wins, and the net change in wealth is zero.

In social circles, poker and gambling are popular examples of zero-sum games since the sum of the amounts won by some players equals the...

Don’t tell them what you do; Tell them what they get out of what you do

You must tell the listener how your product or service can benefit them, and how you can do it better than others who do what you do. Differentiation, niche marketing, and positioning. But what do these words really...

‘Employee Engagement' has been a buzzword for some time now across corporate and SME companies.

An employee might be categorised as being “engaged” if they do their job well, have decent working relationships, and participate positively with the company culture. However, the...

Marketing Is Not As Spectator Sport - Derek Mair

Too many SME business owners’ concept of marketing is like smiling at someone in a pitch-black room… You know you are doing it, the problem is no one else does.

Too many SME business owners complain about cashflow, without realising...